Brightline Interactive's 2022 brand refresh aimed to modernize its visual identity and better align with its innovative, experiential technology services. The rebranding included an updated brand book, website, and enhanced digital presence to reflect the company's focus on immersive and interactive experiences.
Since 2004, Brightline has pioneered immersive technology, shaping the virtual ecosystem through innovation and expertise. Our vision blends deep and high tech to build meaningful connections and redefine reality, breaking physical boundaries and leading the way in virtual innovation.
My goal here was to expand upon our existing single logo. Additionally, Glimpse Group branding needed to be added.
I also provided an icon style for our secondary logo.
Established standards when applying the logo, it is paramount that it is given enough space from the margins and other elements on the page.
Scalability options to account for various placements across media
Here are the approved color values for each color in the palette.
I worked on this project as a lead designer.
Main areas of responsibility:
Design (app, and branding)